Air New Zealand has recently come out with a new ad campaign that is simply brillant. It started with a commercial called “Nothing to Hide”.

And then earlier this month they started airing safety annoucements in the same style of the commercial.

The videos are certainly riveting and it’s great that Air New Zealand used actual employees for the ad (the company’s CEO also makes a guest appearence as a ramp agent). They also released a behind-the-scenes video and a blooper reel.

And in case you were wondering, the woman who sings the theme song is 21-year-old Kiwi Gin Wigmore. The song comes from her first EP.

The New York Times also wrote about the campaign on their website.